Mar

DirecTV to charge $30+ for Movies that’s still in theaters! Would you rent it?

Sophia Johnson Category

It has been recently reported by the LA Times that DirecTV, a leader in providing satellite TV services in America, is planning to offer movies on-demand at a price of even more than $30. A subscriber will have to pay a higher rent for movies that are still running in theaters. Post 60 days of opening in theaters, movies will be available to consumers a month before these can be bought on DVDs. According to the Times, “DirecTV is looking to introduce its product by the end of June with movies from 20th Century Fox, Sony Pictures and Warner Bros. Walt Disney Pictures is also in talks to join the initiative, the people said, while Paramount Pictures and Universal Pictures are not expected to participate initially.” But the question is whether you are willing to pay a rent as high as $30 or even more for movies that can be enjoyed in theaters?

Although DirecTV is planning to offer its subscribers with premium VOD benefit, which has even upset the theater owners, but the most boggling element here is that why would a movie buff rent a movie for such a high price, which he can otherwise enjoy for around $12 in the theater? If we consider an example of a couple who wants to enjoy a night out watching movie, then perhaps this can be less. In fact, considering the cost of food, this will be certainly less, but still who would want to rent movies for such a price tag? Is it just to enjoy a couple of days’ jump from the DVD release? Or is it another master plan of DirecTV to lure in more customers? Finally, what it stands out to be, let’s find out when the offer releases in June. Until then, keep guessing!